HISTORY
 

THE GIANINI COMPANY HAS GROWN FROM SEVERAL GENERATIONS OF MASTER TAILORS. IN 1972 THE COMPANY STARTED TO SPECIALIZE ON KNITWEAR AND FABRICS FOR YOUNG TRENDY WOMEN.

IN 1982 EMPHASIS WAS LAID ON EXPORTATIONS TO NEIGHBOURING COUNTRIES SUCH AS THE BENELUX AND GERMANY, BUT SOON REACHING MORE REMOTE COUNTRIES AS F.I. SCANDINAVIA.

AN EXTENDED MARKETING STRATEGY HAS BEEN EFFECTED ON THE ENGLISH MARKET IN 1988, AND AFTERWARDS IRELAND HAS BEEN PROSPECTED AND MARKETED.

MEANWHILE WE STARTED TO INVESTIGATE ON THE ASIAN MARKET.THE APPROACH TO THIS MARKET WILL RESULT INTO THE APPOINTMENT OF AN EXCLUSIVE REPRESENTATIVE FOR THIS CONTINENT AND THE OPENING OF A SHOWROOM.

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